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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (Aug. 28, 1953)
una"' mw ,J.. MM .tVHA THS CAPITAL JOURNAL, Saba, Ortroa Fridiy, Anrost J8, 19SS I ; u 0) TIT 7 CW Off PIMMS Performance on the road is the real test of any gasoline. That's where performance counts. Not just in the lab oratory. Not with a professional driver at the wheel. BUT IN YOUR CAR-WITH YOU DRIVING-ON THE ROAD! Nearly a million drivers like yourself test New RICHFIELD ETHYL every day. The verdict is overwhelming: In gruel ing stop-and-go traffic and at steady highway speeds: "No other gasoline excels the road performance of the New RICHFIELD ETHYL" Laboratory engine tests, an important step in the proper blending of top-quality gasolines, must be balanced by equally high performance on the road. In the vitally important field of road-rating and road-testing of gaso lines, Richfield has been the West's pioneer. Performance on the road has been refined into every drop of Richfield gasoline you buy. That's why we can say: For quick starts on cold mornings for sharp acceleration when you need it for long mile age and smooth anti-knock performance, plus protection against rust and corrosion for all-around road perform ance you just can't buy a finer gasoline than the New RICHFIELD ETHYL. You) Cot5!? tyjy .EFDIn)F '(2lgDnifD.-.ii,hl(alIfD Jess?!